In recent years, the landscape of Free Ad-Supported Streaming TV (FAST) platforms has undergone a notable shift, gradually steering away from a reliance on reruns or digital shorts towards embracing original content. This evolution isn't just a fleeting trend but a game-changing movement reshaping FAST platforms' perception and utility.
Below is our overview of an informative article by Gavin Bridge in Variety that unravels the layers of this significant transformation. The link to the original article is here.
Breaking Stereotypes with Original Content
The entry of original content into the FAST ecosystem breaks the longstanding stereotype of these platforms merely being havens for reruns. Offering diverse content has emerged as a vital strategy for retaining viewer interest and propelling platform growth.
Competitive Edge in a Crowded Market
In a digital era with streaming options, original content provides FAST platforms a robust competitive edge. Particularly for independent channels striving to carve out a distinct brand identity, unique and high-quality content serves as a potent magnet for attracting a loyal viewer base.
Award-Winning Quality: A Notch Above
The awards showered upon channels like Tastemade and Freevee in the form of Daytime Emmys underscore the high quality of original content being produced on FAST platforms. This recognition is a testament to the ability of these platforms to rival traditional cable TV and Subscription Video On Demand (SVOD) services in terms of content quality.
Celebrity Involvement: A Touch of Stardom
The participation of celebrities like Kevin Hart and Ryan Reynolds further magnifies the appeal of FAST platforms. Their involvement not only garners substantial media attention but also can attract more viewers and, by extension, advertisers, enhancing the platforms' appeal and viability.
Extending Beyond Entertainment: News and Sports on FAST
The scope of original content on FAST platforms extends beyond entertainment, surrounding news and sports as well. With major networks like NBC, Fox, ABC, and CBS launching FAST-only channels featuring original coverage, FAST is morphing into a more rounded media solution.
Traditional Media: Missing the FAST Boat?
In contrast, traditional media outlets like CNN seem to be lagging, having not yet ventured into producing original content for their FAST channels. Given FAST platforms' increasing popularity and capabilities, this could be viewed as a significant oversight.
Shedding Light on the Myth: FAST's Rising Stature
The Variety article by Gavin Bridge does a stellar job of debunking the myth that FAST platforms are solely suited for reruns. By spotlighting the rising focus on original, diverse, and high-quality content, the article signals a maturation and intensification of competition within the FAST landscape.
The journey of FAST platforms illustrates innovation meeting opportunity in the digital age. As it continues to evolve by embracing original content, it not only enriches the viewer experience but also reshapes the competitive dynamics of the streaming world.
About the Author: With over 30 years in the entertainment industry, Tim is the Managing Director of Stuart Entertainment. He's an international Film, TV and digital distribution expert, having worked with global giants like Paramount, Lionsgate, CBS and StudioCanal. As the Founder of Stuart Entertainment, Tim specialises in series creation, content distribution, and consulting across regions like Asia-Pacific and Europe. With a rich history of association with leading industry players, he's a guiding force in the Asia Pacific entertainment scene.
Connect with Tim on LinkedIn
Got questions or suggestions? Reach out to us at admin@stuartentertainment.au
Disclaimer* The views expressed in this article are the author's understanding of the originating article but do not necessarily represent the originating article/author/publication or the company.
© 2023, All Rights Reserved. No part of this article may be reproduced without permission.